Pinpointing the Problem and the Solution

It is essential to pinpoint problem areas through a detailed study of a business’s assets and its accounting, financial and sales figures, its real situation on the domestic market and its strengths and weaknesses before we can begin to tackle the internationalisation process.

The next step, depending on the conclusions reached, is to determine whether the company is in a position that will enable it to open up to foreign markets.

If it is, we then propose an ACTION PLAN that consists of a series of activities to roll out in a chronological and coordinated fashion both within Spain and abroad and which are adapted to the needs of the company.